By Jon Weisman
Today at Sports on Earth, Howard Megdal ranked the top 10 promotions at MLB ballparks in 2014. Not only did the Dodgers grab the top two spots, but Megdal couldn’t even pick only one promo item for each spot.
2. (TIE) Dodgers May Promotions. I guess it shouldn’t come as any surprise that the team spending the most money on players, which saw a huge surge in attendance, is also offering the finest promotional items. After all, which sponsors are willing to pay to be included in the promo mix is dictated by how much their company will be seen. The April 6 Yasiel Puig Fathead looks pretty sweet. So does the classic April 8 zip-up sweatshirt. There’s a fleece blanket, a Clayton Kershaw bobblehead, and a Hanley Ramirez replica jersey, all before April is over.
But the second-best promotion is a tie between a pair of giveaways over three days in May. On May 8, the Dodgers will be giving away an inflatable chair. Now, I haven’t seen it. But let’s just take a step back and consider: You will walk into Dodger Stadium, and you will walk out with actual furniture. Then, on May 11, comes a Mother’s Day Clutch. Both Rachel and Mirabelle loved this item, not just because of the fact of it, but because it is awfully pleasing to the eye. Neither one is a Dodger fan, but, as Mirabelle explained matter-of-factly, “It’s just pretty!” …
Click on Megdal’s article to see what he put in the top spot. And you can see the Dodgers’ full 2014 promotional schedule here.
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