It was revealed this morning online and makes its full public debut Saturday at FanFest. It’s the Dodgers’ 2015 slogan, “We Love LA.”

“Since 1958, the fans of Southern California have had a love affair with the Dodgers, our broadcasters and Dodger Stadium, and the feeling has been mutual,” said Dodger executive vice president and chief marketing officer Lon Rosen.  “What better way to express our admiration to our fans for their overwhelming support than with this year’s slogan.”

— Jon Weisman