By Jon Weisman
GLENDALE, Ariz. — As part of a push to improve the traffic flow into Dodger Stadium, the Dodgers are not only offering but encouraging fans using individual game tickets to purchase parking in advance in 2014.
Advanced parking purchases will cost $10 — the same price as parking last year — and can be made any time before arrival at Dodger Stadium for a game. However, those who purchase parking upon arrival at the gate will be charged $15.
The advanced parking can either be printed at home or shown on one’s phone to be scanned upon entry.
“If you do that, you can zip right through,” Dodger president and CEO Stan Kasten told reporters today at Camelback Ranch. “The best case for us is everyone gets their $10 parking in advance. We don’t want to punish anyone — this is an incentive.”
Kasten said that the option during the 2013 playoffs to have free parking if you carpooled to the game didn’t have any impact on the volume of cars. So the next recommendation was to reduce the transaction time at the gate.
“We learn as we go,” Kasten said. “We keep experimenting.”
The Dodgers also will offer premium parking in advance at $35 and for $50 at the gate. Season ticket holders and mini-plan holders who did not purchase parking can take advantage of even a more reduced parking price by calling 323-DODGERS.
The rollout of advanced parking is one of a number of transportation initiatives coming this year from the Dodgers. From a press release:
- Restriping the many lots, modifying circulation patterns and improved on-site signage.
- Added bike racks to encourage bicycles as an alternative mode of transportation to Dodger Stadium
- Enhance and promotion of the use of public bus on Sunset Boulevard and better marketing at the Metro Gold Line Chinatown and Red Line Hollywood Stations
- More and clearer way-finding signage directing traffic to underutilized gates
- Additional on-site parking spaces
In addition, the Union Station shuttle will add a second stop on the Dodger Stadium premises — at the top deck, in addition to beyond the outfield.