By Jon Weisman
Those who have purchased season tickets and mini plans for the Dodgers in 2014 will be introduced to a paperless ticket program that 17 other MLB teams have utilized. Ken Gurnick of MLB.com has more.
… Among the fan enhancements will be the capability to load digital tickets on smartphones in the same manner that airlines provide for their ticketing. Automated turnstiles are being installed at Dodger Stadium to allow for even faster admission.
Among the features to be implemented by the new platform: digital/mobile delivery to ticket holders; state-of-the-art ticket management; integrated loyalty programs; and interactive seat maps.
“Paperless tickets are part of our heightened efforts to enable Dodger fans to manage their season seats better than ever,” Dodgers president and CEO Stan Kasten said in a release.
“The benefits include: receiving your tickets sooner, being able to print them at home or at your office, the ease of transferring them to family, friends, business associates or clients with free forwarding, and the ability to use them via your smartphone to enter the stadium.” …